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Content + Commerce = Opportunity
August 16, 2012
by
Mike Hirshland
Today I read that Ben Lerer raised $13 million for Thrillist. Thrillist started as a newsletter for guys, but after acquiring JackThreads, it is now a really interesting content + commerce play.It's easy to see Thrillist and others as leveraging commerce to monetize an audience. But I prefer seeing them as a commerce play with lower acquisition costs.Either way, content + commerce can be a winning strategy and is emerging as an early theme in the Resolute.VC portfolio. More on that to come.
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